It is Red. It is thick; and both sides of the people want to have it. No matter what the season is, this red liquid is popular.
An hour later, during my lunch time, I saw a push-cart with a banner that had glasses full of red liquid. The first thing that popped in my mind after looking at that was Rooh Afza.
Somewhere in early 1900s, Hakeem Hafiz Abdul Majeed formulated a potent potion which was as red as blood. He called it Rooh Afza where Rooh means 'Spirit' and Afza means 'Nourishment'. This syrup consists of herbal and fruit extracts. It is a popular syrup for making a variety of drinks and delicacies. Milk mixed in Rooh Afza is always appreciated on both sides of the border. Mix it with water and some lemon juice; and you get a drink which makes your heart jump for joy on a very rainy day.
As time has passed, Rooh Afza has kept its special place in our South Asian hearts. Fruit concentrates like Tang never replaced it entirely. Furthermore, a new array of fusion drinks have popped up. Rooh Afza is not just syrup for making summer drinks. The drink is being used to make Indian alcoholic drinks. Furthermore, it is used to flavor cupcake frosting as well.
The syrup was invented by a Muslim in a Hindu-majority country during the time when Muslims were not doing good. When borders were drawn in 1947 between India and Pakistan, Hakim Mohammed Said (Shaheed-e-Pakistan) crossed the borders to expand the business of Hamdard Laboratories. Meanwhile, his brother Hakim Abdul Hameed handled the Indian arm. Similar things happened when Bangladesh got its independence in 1972.
Rooh Afza is not only a product, but it is source of inspiration as well. This product shows that once you understand the heart, the mind gets nourished itself. People in all the three countries have accepted this product in their own lifestyles. Even with our major and minor differences, a common man of these three countries would love to have this red liquid. It symbolizes that an investment in the region for its people is beneficial. Hamdard is one of the largest and most recognized South Asian brand in the world.
Hence, next time if the leadership of both countries sit down to talk something, how about they do it over a glass of Rooh Afza drink. It is the shade of red that the public like.
Earlier today, Soumojit Basu, one of the guys that I know from India, stated on Facebook:
The best thing about the Indian summer is that its predictable for 3 months.This status of his, started an sort of argument on the lines where Summer extends longer; India or Pakistan. Like most of the comparison topics, it was a silly argument. However to end it, I gave up by declining my intentions (not reals one) to move to Delhi.
An hour later, during my lunch time, I saw a push-cart with a banner that had glasses full of red liquid. The first thing that popped in my mind after looking at that was Rooh Afza.
Somewhere in early 1900s, Hakeem Hafiz Abdul Majeed formulated a potent potion which was as red as blood. He called it Rooh Afza where Rooh means 'Spirit' and Afza means 'Nourishment'. This syrup consists of herbal and fruit extracts. It is a popular syrup for making a variety of drinks and delicacies. Milk mixed in Rooh Afza is always appreciated on both sides of the border. Mix it with water and some lemon juice; and you get a drink which makes your heart jump for joy on a very rainy day.
As time has passed, Rooh Afza has kept its special place in our South Asian hearts. Fruit concentrates like Tang never replaced it entirely. Furthermore, a new array of fusion drinks have popped up. Rooh Afza is not just syrup for making summer drinks. The drink is being used to make Indian alcoholic drinks. Furthermore, it is used to flavor cupcake frosting as well.
The syrup was invented by a Muslim in a Hindu-majority country during the time when Muslims were not doing good. When borders were drawn in 1947 between India and Pakistan, Hakim Mohammed Said (Shaheed-e-Pakistan) crossed the borders to expand the business of Hamdard Laboratories. Meanwhile, his brother Hakim Abdul Hameed handled the Indian arm. Similar things happened when Bangladesh got its independence in 1972.
Hence, next time if the leadership of both countries sit down to talk something, how about they do it over a glass of Rooh Afza drink. It is the shade of red that the public like.
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